ITHACA/ELMIRA carpet cleaners



RCAD 2023RCAD 2023

In the 1970s, our customer information database was carefully handwritten and kept on index cards in a file cabinet. 

ABC Customer Database-early 1970sABC Customer Database-early 1970s

Each year we painstakingly addressed hundreds of postcards to our customers explaining our services, reminding them to make cleaning appointments, offering discounts on some of our services, etc.

As we entered the 1980s and our customer base continued to grow, we knew we needed to adopt a more efficient way to keep our records in order.

After checking out computerized databases, we finally settled on an industry specific computer program to keep our database secure and to allow for significant growth.

Sometime during that early computer phase, we began offering a special discount every January, February, and March. These are traditionally slower times for the carpet cleaning industry. We called it our Regular Customer Annual Discount or RCAD.

After just a few years, our regular customers began to look forward to those special discount months. By 1982, our regular services had expanded to include oriental and area rug cleaning, upholstered furniture cleaning, tile and grout cleaning and grout sealing, as well as carpet cleaning.

The RCAD had become our special way to thank our regular customers with special discounts once a year. The RCAD is now known as the Regular Customer APPRECIATION Discount, and we have extended the discounts to friends and families of our customers as well.


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"The Cleanest Clean You've Ever Seen."


ABC Oriental Rug & Carpet Cleaning Co.
130 Cecil Malone Drive Ithaca, NY 14850


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How to Choose a Reputable Carpet Cleaning Firm?

Why Choose ABC?

Why Not Do-It-Yourself Carpet Cleaning?

What to Expect from Our On-Location Carpet Cleaning Technicians?

What is the Waste Water Removal Labor Charge?

What ABC's Carpet Cleaning Cannot Provide?

How To Prepare for On Location Carpet Cleaning?

What Different Types of Carpet Cleaning Methods are Available?

How Soon Can I Use My Carpets?

How Should I Care for my Carpet Between Cleanings?

Does My Carpet Come With a Warranty?

Will My Carpet Require Cleaning More Often Once it is Cleaned?

How Often Should I Have My Carpets Professionally Cleaned?

How Environmentally Friendly are the Chemicals Used in Cleaning?

What are the Darkened Areas of my Carpet Around the Perimeter of My Room? (Soil Filtration)

Can Your Technicians Clean My Area Rugs in My Home or Business?

What Causes Forgotten Spills to be Visible After Professional Cleaning?

Why Do Some Spots Reappear After Professional Carpet Cleaning? (Wicking)

Why Do I Still have Stains On My Carpet/Upholstery After it Has Been Professionally Cleaned?

Are Carpet Maintenance Programs Available?

ABC's Service Area for Carpet Cleaning´╗┐?

Carpet Cleaning at ABC

A Healthy Alternative

Carpet Cleaning is Good for Business

The Case for the Return of Wall-to-Wall Carpet

How to Choose Carpet Fiber

Choosing Carpeting or Wood Flooring

Commercial Carpet Cleaning

DIY Carpet Cleaning- Does It Really Save Money?

Environmentally Responsible Carpet Cleaning

Extend Your Carpet Life-Essential Tips

Carpet Cleaning FAQs

Carpet Installation

Location Carpet Cleaning-What to Expect

Carpet Maintenance

Purchasing New Carpet

Reappearing Spots & Spills 

Soil Filtration Lines

Wet vs Dry Carpet Cleaning

US Carpet Manufacture


Upholstery Cleaning at Your Home or Business

Major Advances in Cleaning Upholstery

Stain Protection and Other Topical Treatments After Cleaning?

Explanation of Cleaning Codes

ABC's Cleaning Procedure


Cushion Caution!

Care of Upholstered Furniture Between Cleanings

Leather Upholstery Cleaning

Pet Friendly Upholstery Fabric

Removing Furniture Scratches-15 DIY Tricks

Washing Cushion Covers


Tile & Grout Cleaning

Ceramic Tile Cleaning

Grout Sealing