ITHACA/ELMIRA carpet cleaners

ABC - RCAD

RCAD 2018RCAD 2018

WHAT IS THE ABC RCAD?

In the 1970s, our customer information database was carefully handwritten and kept on index cards in a file cabinet. 

ABC Customer Database-early 1970sABC Customer Database-early 1970s

Each year we painstakingly addressed hundreds of postcards to our customers explaining our services, reminding them to make cleaning appointments, offering discounts on some of our services, etc.

As we entered the 1980s and our customer base continued to grow, we knew we needed to adopt a more efficient way to keep our records in order.

After checking out computerized databases, we finally settled on an industry specific computer program to keep our database secure and to allow for significant growth.

Sometime during that early computer phase, we began offering a special discount every January, February, and March. These are traditionally slower times for the carpet cleaning industry. We called it our Regular Customer Annual Discount or RCAD.

After just a few years, our regular customers began to look forward to those special discount months. By 1982, our regular services had expanded to include oriental and area rug cleaning, upholstered furniture cleaning, tile and grout cleaning and grout sealing, as well as carpet cleaning.

The RCAD had become our special way to thank our regular customers with special discounts once a year. About 10 years ago, we changed the name of the RCAD to the Regular Customer APPRECIATION Discount and extended the discounts to friends and families of our customers as well.

RCAD for 2018
January 2nd through March 31st

CARPET CLEANING 

20% Off for the entire period.

CHECK OUT OUR ARTICLES ON CARPET CLEANING in the right column...

JANUARY RCAD

UPHOLSTERED FURNITURE CLEANING

20% Off 

CHECK OUT OUR ARTICLES ON UPHOLSTERED FURNITURE CLEANING in the right column...

FEBRUARY RCAD

TILE & GROUT CLEANING

25% Off 

and

COMMERCIAL CARPET CLEANING

25% Off

CHECK OUT OUR ARTICLES ON TILE & GROUT CLEANING in the right column...

MARCH RCAD

ORIENTAL & AREA RUG CLEANING

30% Off 

CHECK OUT OUR ARTICLES ON ORIENTAL & AREA RUG CLEANING here...

MORE DISCOUNTS FOR THE NEW YEAR...

More discounts are available and

all services paid with cash qualify for an EXTRA 5% off.

CALL ABC at 607-272-1566 for more information.

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Always Anti-Allergen Green Cleaning

ABC Oriental Rug & Carpet Cleaning Co.
130 Cecil Malone Drive Ithaca, NY 14850

607-272-1566

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